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National Crime Agency (NCA) public awareness campaign Launched a new campaign and accompanying written guidance for Campaign ran on Facebook Instagram and YouTube and

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The National Crime Agency (NCA) launched a public campaign and written guidance to warn parents and carers about oversharing children's photos and videos online, aiming to reduce misuse of child imagery for exploitation and blackmail. The effort will run on Facebook, Instagram and YouTube and focuses on image consent and safer sharing choices. It comes amid a sharp rise in AI-generated child sexual abuse images and videos reported by the IWF, including abuse of school imagery and attempts to blackmail a UK school. The guidance also urges adults to review privacy settings, limit who can access images, and report problems to the police or CEOP quickly.

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Timeline

  1. 06.07.2026 12:00 2 articles · 13d ago

    National Crime Agency (NCA) public awareness campaign Launched a new campaign and accompanying written guidance for Camp

    Initial Disclosure

    The NCA began a public-facing safety push aimed at parents, carers and other relatives who share children's photos and videos online. The campaign pairs social-media messaging with written guidance on image consent and safer sharing choices.

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